Melt! Festival 2009 in Ferropolis, Grafenhainichen, close to Dessau.

Few people know that Ferropolis/Graefenhainichen is located in a former coalmining region, Wittenberg, and during GDR years the nearby chemistry industry caused remarkably severe pollution.
This area was known as Bitterfeld. Nowadays, the environment seems natural and clean, a lot has been done to make it a surrounding worth living in. Lakes, woods, leasure sites, you can all find it here. Regarding to the press, the industry focusses on solar engineering and renewable energy.
We also find a very high unemployment rate and vanishingly few young people – They all moved to the cities or to the western part of Germany.
Naaaah, talking schmalking: It still is a nice place. You got the picture.
Here are the photos:

Click here to open the Melt! 2009 set on Flickr

Melt! Festival July 18th – 20th, 2008 in Ferropolis, Grafenhainichen, close to Dessau. Remarkable setting and mind blowing acts: Goldie, Whitest Boy alive, Booka Shade, Roisin Murphy, Mode Selector, Gus Gus, Hot Chip, Björk and many many more.

Click here for the whole Flickr Set and higher picture quality.

It was a strange mix of sunshine and thunderstorm, but though a lot of fun. We were privileged to camp directly on the festival site, the permanant beats in our ears. I had a flu and a sore throat – but it was worth it after all.

Enjoy for the moment.

Melt!, the Indie & Electro Festival organised by Intro Magazine, now uses widget marketing, just like Daft Punk did in October last year. Widget Marketing might come in disguise of a microsite that is embeddable by a simple HTML code snippet.

The Melt! widget looks like that:

Cool stuff.

• Short definition of widget marketing
• Blog me widgets are powered by french multimedia agency Ibernatus

Why is it so effective and widespread within the new web landscape?
1. This form of viral marketing provides an extremely good ROI based on the resources available. Your embedders become your marketing team.
2. Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.