Jesus Presleys Life Spam » deichkind http://jesuspresley.net Music, the web and some eye candy. News on viral media, open source gadgets and artsy fartsy visuals Mon, 28 Feb 2011 12:57:21 +0000 de hourly 1 http://wordpress.org/?v=3.2.1 Melt! Festival Microsite Wigdet http://jesuspresley.net/melt-festival-wigdet-marketing/ http://jesuspresley.net/melt-festival-wigdet-marketing/#comments Mon, 23 Jun 2008 10:10:54 +0000 Jesus Presley http://www.jesuspresley.net/blog/?p=288 Melt!, the Indie & Electro Festival organised by Intro Magazine, now uses widget marketing, just like Daft Punk did in October last year. Widget Marketing might come in disguise of a microsite that is embeddable by a simple HTML code snippet.

The Melt! widget looks like that:

Cool stuff.

    Why is it so effective and widespread within the new web landscape?

  1. This form of viral marketing provides an extremely good ROI based on the resources available. Your embedders become your marketing team.
  2. Widgets may take time and manpower to develop, but the deployment and embedding cost nothing.
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